Sustainability with Zara

For this project, I took on the challenge of writing and answering my own brief. I developed an advertising/marketing campaign focused on sustainability. “Sustainability with Zara is an advertising campaign designed to enhance Zara’s sustainability practices and increase brand awareness by 85% among individuals aged 21-30. The campaign includes nine Instagram posts, four TikToks, and a redesign of the sustainability section of Zara’s current website.